Fast rising global tech brand, Alluvium HQ is bringing the Yoruba culture to Atlassian’s Team 24 event!
You’d probably ask what culture had to do with a high profile tech and services centered event like the Atlassian Team 24.
Here’s why.
In today’s globalized society, culture plays a vital role in shaping our understanding, communication, and exchange. As the world becomes increasingly interconnected, culture serves as a foundation for building bridges between nations, communities, and individuals.
Culture promotes diversity and inclusion, recognizing the value of different perspectives, beliefs, and practices. This in turn fosters a global community that celebrates and learns from its differences, creating a rich tapestry of cultural heritage. It helps shape global citizenship by promoting cross-cultural understanding, empathy, and respect.
Culture also influences economic development, providing a unique lens through which to view and engage with the world. Effective communication and collaboration across borders are also facilitated by culture, helping to bridge cultural divides and foster international cooperation.
Over the years, fast rising global tech brand, Alluvium HQ, has sought to encourage unity in diversity. Especially across borders and social divides. First with it’s remote work model which encourages professionals from different backgrounds, cultures and time zones to work for and with Alluvium HQ without any inhibitions. This means factors like time zones, languages, social and cultural divides are no limiters in the company! Alluvium has engaged workers and clients from remotely from all over the world, preaching and practicing inclusion in the work and services space.
If you’ve seen the promotional videos then you have a chance to get your hands on the male Yoruba traditional cap, known as “fila” in the local dialect of the Southwestern people of Nigeria, and the headgear worn by the women called “gele”.
Now the Yoruba people love these unique headgears. It’s a very important part of their dress code. A Yoruba man is not complete without his fila (cap) as it signifies his identity. Same applies for the women with their “gele”. In Yoruba culture the bigger the “gele”, the more influential the woman is! And so these significant parts of the dress culture play a huge role in defining identity. And Alluvium is definitely defining its identity as a major Nigerian owned brand breaking barriers in the tech services space and standing shoulder high among other global brands. Recent visits to India, Kenya, South Africa and some other countries can attest to the inclusivity of the tech brand. Forging alliances on different continents without any inhibition. Especially as a frontline sponsor of the Atlassian Team 24 event!
So Alluvium will be at Team 24 from April 30 to May 2 at the Venetian Resort in Las Vegas. And the team will be strongly identified as an African owned brand in the “fila” and “gele”.
Tech enthusiasts in the service management industry will definitely want to be identified at the Atlassian Team 24. A great way to achieve cross border affiliation is to get your fila gele and free of charge. Let the world see you. And identify with you!
Philips Babatunde