Ferrari has unveiled the cutting-edge technology behind its first-ever electric vehicle, the Elettrica, marking a new chapter in the company’s 78-year history. The reveal took place at Ferrari’s Maranello headquarters, where the automaker presented a production-ready chassis featuring a battery pack and electric motor, though without the full outer design. The luxury sportscar, expected to debut globally next year, will boast a top speed of 310 km/h and a minimum range of 530 km. The four-door model will also feature a unique sound system designed to enhance the car’s powertrain vibrations, creating a distinct electric Ferrari sound signature.
Ferrari Chief Executive Officer, Benedetto Vigna, described the unveiling as a historic moment, emphasizing that the electric vehicle would complement, rather than replace, its traditional petrol and hybrid models. The Elettrica represents a major milestone in the broader automotive industry’s gradual transition to electrification. While many high-performance carmakers have hesitated to fully embrace electric vehicles, Ferrari’s decision reflects a calculated move to cater to a new generation of wealthy, environmentally conscious buyers. Vigna maintained that Ferrari’s EV journey was “an addition, not a transition,” signaling the brand’s commitment to preserving its legacy while adapting to modern trends.
Despite the growing shift toward electric mobility, Ferrari remains cautious in its electrification timeline compared to rivals. According to its latest business plan, 20% of its models will be fully electric by 2030—lower than the 40% target announced three years ago. The company’s cautious approach stems partly from its ability to continue producing combustion-engine cars powered by synthetic e-fuels, which its affluent clientele can afford. Industry analysts note that while mainstream automakers are pressured by the EU’s 2035 fossil-fuel ban, Ferrari’s niche positioning allows it to move at its own pace. Nonetheless, younger, high-net-worth consumers are driving demand for high-performance electric options that reflect both prestige and sustainability.
Expected to cost at least €500,000, the Elettrica will feature a chassis made from 75% recycled aluminum and an integrated floor battery system to enhance stability and performance. Industry experts suggest Ferrari’s challenge lies in crafting an EV that transcends mere acceleration and speed—features already available in cheaper electric brands. As former Aston Martin CEO Andy Palmer put it, Ferrari must deliver “an EV that is more than an EV.” Analysts believe the brand’s success will depend on its ability to deliver the signature driving emotion that defines the Ferrari experience. “A Tesla may be powerful,” said auto consultant Phil Dunne, “but it doesn’t feel anything like a Ferrari.”