Savanna Fibre is shaking up Kenya’s internet market with a bold pricing strategy aimed at making high speed broadband more affordable. The company, which launched in 2024, is offering a 100 Mbps plan at a significantly lower price than what customers currently pay with established providers. The move is already drawing attention in a market where internet costs have remained relatively high for years.
By pricing its services far below competitors, Savanna Fibre is targeting users who feel they are paying too much for internet access. While it does not yet have the wide network coverage of bigger players, the company is betting that its low prices will attract customers and encourage people to switch providers. This approach could help it quickly build a customer base and challenge the status quo in the sector.
The biggest competitor in the market, Safaricom, currently leads with a large share of internet subscriptions. However, its pricing is much higher, especially for lower speed plans. Savanna’s offer dramatically reduces the cost per Mbps, making it more appealing for households and small businesses that need reliable internet without spending too much.
The price gap is even more noticeable at higher speeds. Savanna Fibre’s 1 Gbps plan is offered at about half the price of similar packages from Safaricom and Jamii Telecommunications Ltd. If the company can maintain service quality while expanding its coverage, its aggressive pricing could force competitors to rethink their strategies and lead to more affordable internet for users across Kenya.