AI video generation startup Higgsfield has raised an additional 80 million dollars through an extension of its Series A funding round, bringing the total raised in the round to 130 million dollars and pushing the company’s valuation to 1.3 billion dollars. The extension follows an initial 50 million dollar Series A that closed in September, underscoring growing investor confidence in the fast expanding generative video market.
Founded by Alex Mashrabov, former head of Generative AI at Snap, Higgsfield offers tools that allow consumers, content creators, and social media teams to create and edit AI generated videos. Mashrabov previously co founded AI Factory, which Snap acquired in 2020 for 166 million dollars, a deal that brought him into the social media company before he launched Higgsfield.
The startup says its growth has been rapid. Five months after launching, Higgsfield reported 11 million users and described itself as a preferred platform for content creators. Nine months in, the company says it has surpassed 15 million users and is now operating at a 200 million dollar annual revenue run rate, doubling from a 100 million dollar trajectory in just two months.
Higgsfield argues that its adoption has moved beyond casual experimentation, noting that a growing share of its users are professional social media marketers. The company says this shift signals its evolution into a serious business tool rather than a platform focused solely on novelty driven content. It also claims its growth pace outstrips that of companies such as OpenAI, Slack, Zoom, Cursor, and Lovable at comparable stages.
Still, the platform has drawn controversy. Last month, Higgsfield was used to generate a widely circulated video titled “Island Holiday” that portrayed individuals mentioned in the Epstein files alongside fictional characters, prompting criticism over misuse of generative AI. At the same time, the company points to a large volume of fashion focused and cinematic storytelling projects shared by users as evidence of more constructive creative use. Investors participating in the Series A extension include Accel, AI Capital Partners, Menlo Ventures, and GFT Ventures.