Wimbart, an award winning public relations agency focused on business and technology across Africa and emerging markets, has launched Wimbart Lite, a dedicated service tailored to pre seed and early stage startups seeking credible media visibility. The new offering is designed to meet the growing communication needs of young companies operating in an increasingly competitive tech ecosystem.
To lead the new division, the agency has appointed Maria Adediran, an associate director and founding team member, as Head of Wimbart Lite. Wimbart said the appointment reflects Adediran’s deep understanding of the African tech landscape, built over nearly a decade of navigating complex news cycles across markets such as Nigeria, Kenya, South Africa and Egypt.
The agency explained that as Africa’s tech ecosystem matures, clear and consistent communication across digital, broadcast and print platforms has become a business necessity rather than a luxury. According to Wimbart, Wimbart Lite is structured as a focused, fast turnaround service for African startups that have raised under one million dollars, as well as venture capital portfolios and global partners that require targeted storytelling without full scale retainer engagements.
Wimbart Lite adopts a menu based approach built around milestone announcements, founder profiling and fundraise communications. These include press releases and strategic media outreach for key company updates, thought leadership placements to elevate founder voices, and coordinated funding announcements, with discounted support available for venture capital portfolio companies.
Speaking on the launch, Founder and Chief Executive Officer of Wimbart, Jessica Hope, said the new service was developed to support early stage founders who need visibility at critical moments of growth. Adediran added that Wimbart Lite aims to translate early traction, partnerships and fundraises into clear and trustworthy narratives. The launch comes ahead of Wimbart’s 10 year anniversary, marking another step in its mission to strengthen professional communications within Africa’s tech ecosystem.