Heirs Insurance has introduced a multilingual artificial intelligence assistant, Prince AI, as part of efforts to improve customer access to insurance services through digital platforms. The AI powered assistant is designed to provide customers with support across the company’s digital channels, including its website, mobile application and WhatsApp.
Prince AI is expected to help customers perform a range of insurance related activities, including obtaining information about policies, purchasing and renewing insurance products and receiving assistance with claims. The deployment represents another move by a Nigerian financial services company to apply generative AI to routine customer interactions.
The use of a multilingual system could also help broaden access to insurance services by allowing customers to interact with the platform in languages beyond English. This is particularly significant in Nigeria, where language diversity can influence how people access and understand digital financial services.
The development reflects the growing adoption of AI by Nigerian businesses seeking to automate services while improving customer engagement. For the insurance industry, the deployment of AI assistants could support faster responses and more convenient digital services, while also creating new demands for responsible use of customer data, accuracy and human oversight.