For small and medium sized businesses across emerging markets, receiving payments remains a major obstacle to growth, even when demand for their products exists. From delays caused by manual bank transfer confirmations to the risks associated with fraudulent payment alerts, merchants continue to face operational challenges that slow down digital commerce. In response, Payaza Africa has introduced Chat and Pay, a solution designed to transform WhatsApp into a seamless and efficient payment channel.
The newly launched feature provides businesses with a dedicated WhatsApp number integrated with an automated checkout system, allowing customers to complete transactions directly within the chat. This eliminates the need to redirect users to external platforms, reducing friction and improving the overall payment experience. By enabling real time payment verification, the solution helps businesses maintain steady cash flow while removing the burden of manually tracking and confirming transactions.
Chief Technology Officer of Payaza Africa, Philips Akinyele, said the innovation is tailored to meet the evolving needs of modern merchants, particularly as conversational commerce continues to expand. He noted that the platform shortens the transaction cycle significantly, allowing businesses to move from initial customer interaction to confirmed payment within minutes, thereby improving trust and operational efficiency.
Operating across Africa, Europe, North America and the Middle East, Payaza Africa continues to position itself as a key player in driving financial inclusion through technology. The company said its latest solution reinforces its commitment to building secure and scalable payment systems that support businesses of all sizes. By simplifying payment collection and reducing revenue losses, Chat and Pay is expected to strengthen digital trade and empower thousands of merchants to grow more sustainably.