Google has rolled out a new set of features aimed at strengthening the adoption of its AI assistant, Gemini, introducing what it describes as “switching tools” to make it easier for users of rival platforms to migrate seamlessly. The move comes amid intensifying competition in the consumer chatbot market, where providers are aggressively seeking to expand their user base and retain engagement.
The newly introduced tools allow users to transfer personal data, referred to as “memories,” as well as entire chat histories from other AI chatbots into Gemini. According to Google, the feature is designed to eliminate the need for users to retrain a new assistant from scratch, enabling them to carry over key preferences, relationships, and personal context that shape their interactions with AI systems.
Under the memory transfer system, Gemini guides users through a structured process by suggesting prompts that can be entered into their existing chatbot. The responses generated can then be copied and imported into Gemini, effectively allowing the platform to learn critical personal details such as interests, background, and conversational patterns. In addition, users can upload archived chat histories in zip format, a feature compatible with exports from platforms such as ChatGPT and Claude, enabling continuity in conversations and easy access to past exchanges.
Industry analysts view the development as a strategic push by Google to close the gap with market leader OpenAI, whose ChatGPT reportedly commands about 900 million weekly active users. Although Gemini has benefited from Google’s wide ecosystem, including integration across Android devices and its browser platforms, it still trails in user engagement, with the company recently disclosing over 750 million monthly active users. Observers say the introduction of migration tools signals Google’s intent to accelerate growth and reposition Gemini more competitively in the rapidly evolving AI landscape.