Meta Platforms has confirmed the rollout of broadcast channels for public dissemination of messages from individuals to Facebook and Messenger.
The announcement comes as rival messaging app Telegram’s broadcast channels have assumed a major role in the conflict between Israel and Hamas.
Members of the Palestinian Islamist group have been using the Telegram’s broadcast channels as the primary means to communicate with the world.
In a highly competitive online environment, social media firms are bringing in more features to shore up engagement across apps and Meta is also making the move as it builds technologies to help people connect, find communities and grow businesses.
The American multinational technology conglomerate, Meta Platforms Incorporated, based in Menlo Park, California, owns and operates Facebook, Instagram, Threads, and WhatsApp, among other products and services.
Meta expanded WhatsApp Channels to users in over 150 countries last month. The feature is also available on Instagram.
The company said that they are currently testing the ability for Pages to create broadcast channels. It is expected to rollout the new features in the coming weeks.