Busha has launched Signal, a licensed prediction market platform that enables Nigerian sports fans to predict the outcomes of major sporting events in real time. Licensed by the Lagos State Lottery and Gaming Authority, the web based platform covers football, boxing, Formula One and other major sports. Existing Busha users can access Signal with their current accounts, while new users can register and fund their wallets using Naira, stablecoins and other supported cryptocurrencies.
Signal allows users to make predictions on competitions including the Premier League, UEFA Champions League, AFCON qualifiers and heavyweight boxing, with markets updating in real time as participants react to team news, injuries, transfers and player form. Unlike traditional sportsbooks that rely on fixed odds, Signal’s prediction markets evolve continuously, reflecting changing expectations before and during sporting events.
Busha Co founder and Chief Executive Officer, Michael Adeyeri, said the platform gives sports fans an opportunity to test their knowledge while tracking how confidence in different outcomes changes over time. He noted that the product creates a dynamic picture of how fans collectively expect games to unfold, adding a new layer of engagement to major sporting events.
The company said the launch of Signal aligns with its strategy of expanding beyond digital asset trading into innovative consumer financial products. It added that the platform incorporates responsible gaming measures to encourage informed participation while supporting the growing popularity of prediction markets.