Samsung, in partnership with Sub Saharan technology distributor TD Africa, has unveiled the Samsung Experience Centre at the TD Africa Tec Experience Centre in Lagos, providing businesses and consumers with a dedicated hub to explore the company’s latest consumer electronics, home appliances and smart technology solutions. The launch attracted technology business leaders, chief executives and other industry stakeholders.
Speaking at the unveiling, Samsung’s Head of Product Management, Digital Appliances, Jingak Chung, said the centre would enable customers to interact directly with Samsung’s innovations, making it easier to appreciate their value while enhancing business productivity and everyday living. He also praised TD Africa for its role in expanding Samsung’s presence and improving technology accessibility across Africa.
Chief Executive Officer of TD Africa, Chioma Ekeh, said the initiative aligns with the company’s commitment to making innovative technologies more accessible across the continent. According to her, the Experience Centre will help customers make informed technology decisions while accelerating digital adoption.
Guests were treated to a guided tour of the facility and a fireside discussion with industry leaders. Samsung said the new centre reinforces its partnership with TD Africa and provides a platform for customers and businesses to experience cutting edge technologies that will support innovation and digital transformation across Africa.