Global delivery platform Glovo has identified Nigeria as its fastest-growing market in 2025, following increased investment and rising demand for on-demand services. The company disclosed this at its Future of Commerce 2026 summit held in Lagos, stating that it invested over ₦37 billion in the country and delivered 38 million items within the past year, nearly doubling the value generated for businesses on its platform.
Glovo Nigeria’s General Manager, Reni Onafeko, said the company’s strategy is focused on empowering small and medium businesses with digital tools to scale operations and compete effectively. She noted that Nigeria has become central to the company’s African operations, where it currently operates across six markets, as increasing urbanisation and internet penetration continue to drive demand for digital commerce.
Regional General Manager for Glovo Africa, Dima Rasnovsky, described Nigeria as a high-growth market driven by population size and expanding consumer demand. Industry data shows Nigeria’s online food delivery market surpassed $1 billion in 2025, with projections indicating continued growth, as competition intensifies among players such as Chowdeck and HeyFood.
The company said it plans to expand into more cities beyond the 11 locations it currently operates, while also scaling its multi-category offerings to include groceries and retail. Glovo added that recent product improvements and partnerships, including a road safety initiative with the Federal Road Safety Corps, are part of efforts to enhance efficiency and support long-term growth in Nigeria’s evolving digital economy.