Akindele Liasu has drawn attention in Nigeria’s fintech space after liquidating parts of his overseas business operations to fund a Lagos based startup, Keepaza. The founder and chairman of OH Mobility Solution Limited restructured his United Arab Emirates operations under OH Mobility FZ LLC and redirected significant personal capital into the new venture.
Unlike many founders who rely on early stage external funding, Liasu chose to finance the company himself, placing his assets and reputation behind what he describes as a long term solution to gaps in Nigeria’s payment ecosystem.
The decision reflects a deliberate departure from the typical startup playbook in Nigeria, where founders often prioritise fundraising before building fully functional products. By committing his own capital first, Liasu positions Keepaza with an operational product, early user traction, and a stronger value proposition ahead of its planned institutional funding round.
He said the goal was to approach investors with proof of execution rather than projections, while also leveraging an already established international structure to avoid the complexities many startups face when expanding globally.
Keepaza is designed to address everyday inefficiencies in how Nigerians send and receive money, particularly the widespread sharing of sensitive bank details across informal channels like messaging apps. The platform replaces traditional account numbers with a single verified username that links directly to a user’s bank account and cryptocurrency wallets across multiple blockchain networks.
Through a simple link, users can receive payments without exposing personal financial details, while an integrated invoicing feature allows freelancers and small business owners to generate professional payment requests within seconds.
Positioned differently from established players such as Paystack, Flutterwave, and Moniepoint, which focus on transaction processing, Keepaza is built as a financial identity infrastructure. The platform operates a free access model for users, generating revenue through premium username registrations, crypto transaction commissions, and enterprise API services for financial institutions. With the product already live and accessible, the company is now positioning itself for broader adoption as it prepares for its next growth phase.