Jumia, Africa’s foremost e-commerce platform, is celebrating 13 years of reshaping the shopping experience for millions of Nigerians. Since its launch in 2012, the platform has grown beyond a simple online marketplace, becoming a driver of economic empowerment, digital inclusion, and everyday convenience.
From small business owners to consumers in remote areas, Jumia has helped build a more inclusive digital economy while bridging the gap between sellers and buyers nationwide.
Over the years, Jumia has enabled hundreds of local and international brands to connect with customers across Nigeria. The platform has supported thousands of merchants with access to vital digital tools, logistics networks, training opportunities, and electronic payment systems. In recognition of this milestone, Jumia has unveiled its 2025 Anniversary Campaign themed “Enjoyment Overload”, scheduled to run from June 2 to June 22. The campaign promises exciting offers from top brands including Nivea, Xiaomi, Itel, Diageo, Adidas, Reebok, Oraimo, and Unilever.
Speaking on the celebration, CEO of Jumia Nigeria, Sunil Natraj, said the 13th anniversary is not only a business milestone but also a reflection of real-life stories of empowerment and access enabled by the platform.
According to him, the “Enjoyment Overload” campaign is Jumia’s way of rewarding customer loyalty, attracting new users, and highlighting the transformative power of e-commerce. “This is our way of saying thank you to the millions of Nigerians who have grown with us, challenged us, and inspired us,” he said.
Beiersdorf Nigeria, owners of the Nivea brand, has been announced as the Platinum Sponsor of the anniversary campaign. Country Manager, Dele Adeyole, noted that the partnership will showcase skincare innovation tailored for African skin, including the Nivea UV Face sunscreen and Deep Maxx Tech Body Lotion. The campaign also offers shoppers daily flash sales, brand days, treasure hunts, giveaways, and a ₦4.5 million grand prize for top customers, reinforcing Jumia’s position as a customer-first tech-driven brand in Nigeria’s evolving digital economy.