Apple is reportedly planning a major shift in its iPhone launch strategy with the release of the iPhone 18 series, according to credible supply chain sources. The tech giant is expected to unveil its premium iPhone 18 Pro models and the much-anticipated foldable iPhone—tentatively named the “iPhone 18 Fold”—in autumn 2026.
This will be followed by the launch of the standard iPhone 18 and the budget-friendly iPhone 18e in spring 2027. The move marks a notable departure from Apple’s traditional annual release schedule, which typically sees all models launched simultaneously.
The introduction of a foldable iPhone is poised to intensify competition with rivals like Samsung and Google, who have already introduced foldable devices to the market. Apple’s new staggered launch approach appears to be a strategic response to the growing complexity of its product lines. With potentially six models in the iPhone 18 series, the company aims to streamline production and ease logistical pressures by dividing the launch into two manageable phases, rather than overwhelming its manufacturing pipeline.
As part of its broader strategy to diversify its supply chain, Apple is reportedly preparing to shift production of some lower-cost iPhone 18 models to India. This move is seen as an effort to reduce dependence on Chinese factories and mitigate risks associated with global supply chain instability and geopolitical tensions. Industry analysts believe this transition could offer Apple more flexibility, cost efficiency, and stability in its manufacturing operations moving forward.
Alongside the new hardware designs, the iPhone 18 series is expected to debut TSMC’s advanced 2nm chip, which would significantly boost processing performance and efficiency. While the two-phase launch presents potential marketing and sales challenges, analysts suggest it could also help Apple maintain its market dominance. With the combination of innovative design, next-generation technology, and strategic supply chain realignment, the iPhone 18 series is shaping up to be one of Apple’s most ambitious and disruptive rollouts to date.