After 18 months of underwhelming results from AI digital workers, OneShot.ai has launched its new Execution OS to address the shortcomings of automation-only solutions. The platform blends multi-agent AI, human specialists, and a real-time Analysis Engine to execute go-to-market (GTM) strategies with zero internal lift. According to CEO Gautam Rishi, companies were promised full automation but soon realized they needed AI and human collaboration to deliver measurable business outcomes.
Execution OS transforms various GTM tasks—ranging from outbound and content to events and SEO—into managed workflows. The platform uses its Analysis Engine to analyze CRM data, sales calls, and campaign performance, then deploys its Execution Engine to orchestrate AI workflows and assign human experts to complete tasks. Co-founder and CTO Peda Pola emphasized the importance of a feedback loop, allowing the system to learn from data and adapt GTM strategies dynamically.
Businesses using Execution OS are already seeing impactful results. OneShot.ai identified high-performing messages and new lead personas by transcribing sales calls, enabling rapid campaign launches. In another case, the platform reacted instantly to regulatory changes in California, targeting over 100 relevant companies through email, ads, and calls. Clients such as Capstone and Join Digital report major improvements in pipeline growth and enterprise engagement since adopting the new system.
Founded by enterprise software and AI veterans, OneShot.ai is positioning Execution OS as a critical execution layer for modern B2B operations. Since its launch in December, the platform has added over $250,000 in new ARR monthly, with clients rapidly expanding their use cases. With plans to move beyond top-of-funnel activities into areas like forecasting, customer success, and revenue operations, OneShot.ai aims to redefine what it means to execute in the age of AI.