Google on Friday announced the pricing details for Gemini 2.5 Pro, its latest high-performing AI reasoning model. The model, known for its industry-leading capabilities in coding, reasoning, and math, will cost $1.25 per million input tokens and $10 per million output tokens for prompts up to 200,000 tokens. For larger prompts, the rates increase to $2.50 and $15 per million input and output tokens respectively — making it Google’s most expensive model to date.
Despite its premium cost, Gemini 2.5 Pro is still cheaper than some top-tier models like Anthropic’s Claude 3.7 Sonnet and OpenAI’s GPT-4.5, which charge significantly higher prices. However, it remains more expensive than other competitors such as DeepSeek’s R1 and OpenAI’s o3-mini. Google has also made the model available for free with limitations, which developers view as a balanced approach.
The broader trend in the AI industry suggests a rise in pricing for top models, driven likely by high demand and the increasing costs of computation. Google’s own API platform has seen an 80% increase in usage this month, with Gemini 2.5 Pro becoming the most popular model among developers.
While some developers have praised the new pricing as reasonable given the model’s capabilities, others are cautious about the upward pricing pressure seen across leading AI labs, including OpenAI’s o1-pro — currently the most expensive offering in the market.