Micro, Small, and Medium-sized Enterprises (SMBs) play a vital role in global economies, accounting for 90% of businesses, over 70% of employment, and 50% of global GDP, according to the United Nations. In Nigeria, SMBs contribute significantly to local economic growth and the country’s GDP.
Recognizing their impact, WhatsApp is committed to empowering small businesses with essential tools through the WhatsApp Business App, enabling them to reach customers effectively and streamline operations.
The WhatsApp Business App has become an indispensable tool for Nigerian SMBs, offering features that enhance communication, customer engagement, and sales. With nearly 80% of people globally messaging businesses at least once a week, WhatsApp provides a seamless way for businesses to interact with their customers.
From showcasing products through the Catalog feature to managing customer inquiries with Quick Replies, WhatsApp offers solutions that simplify business processes and improve efficiency.
Among its key features, the Catalog function allows businesses to create a digital storefront within WhatsApp, displaying products and prices in an organized manner. Quick Replies enable businesses to save time by setting up preset responses for frequently asked questions, while the Labels feature helps categorize chats for better organization.
Additionally, Away Messages ensure customers receive timely responses even outside business hours, keeping engagement levels high.
WhatsApp also offers Meta Verified, a paid subscription that enhances credibility and provides businesses with improved account support, multi-device access, and a professional WhatsApp web page. With these powerful tools, the WhatsApp Business App continues to support Nigerian SMBs in their growth journey, helping them stay organized, improve customer interactions, and boost sales.
Businesses looking to optimize their operations can leverage these features to enhance their customer experience and drive success.