Global betting giant, 1xBet, has reaffirmed its dedication to celebrating African excellence by sponsoring the NXT Honors award for the second consecutive year. The prestigious event, which highlights the achievements of outstanding Africans and inspires future generations, will unveil its winners during a live broadcast on January 31.
As the main sponsor, 1xBet has demonstrated its commitment to promoting sports, culture, and creativity across the continent. The company’s involvement in the NXT Honors goes beyond financial support, as it actively participates in branding, event planning, and offering exclusive prizes.
A standout initiative by the brand is the special category, 1xBet’s Athlete of the Year, which features a shortlist of nine exceptional athletes who made significant strides in their respective sports over the past year. The nominees include:
- Letsile Tebogo: Botswana’s track and field sensation, an Olympic gold medalist in the 200-meter race, and a world relay champion.
- Asisat Oshoala: Captain of the Nigerian women’s football team and an icon in global football.
- Victor Boniface: Nigerian footballer and winner of all major club trophies in Germany with Bayer Leverkusen.
- David De Pina: Cape Verdean boxer who clinched bronze at the Paris Olympics.
- William Troost-Ekong: Captain of Nigeria’s national football team and standout performer at the Africa Cup of Nations.
- Fares Ferjani: Tunisian fencer and silver medalist at the Summer Olympics.
- Tatjana Smith: South African swimmer who earned two medals at the Paris Olympics.
- Joshua Cheptegei: Ugandan long-distance runner who secured gold at the Summer Olympics.
- Ademola Lookman: Nigerian footballer shortlisted for the prestigious Ballon d’Or.
The selection of nominees by 1xBet experts reflects the diverse and rich pool of African athletic talent, with a growing spotlight on women’s contributions. The recognition of figures like Suo Chapele, Nigeria’s first female sports commentator and a 1xBet ambassador, underscores this shift.
Beyond the Athlete of the Year category, 1xBet is also sponsoring the Breakthrough of the Year award. The winner will grace the cover of the February edition of Top Charts Africa magazine. In addition, fans are not left out, as the brand will reward the most active social media follower engaging with the event’s official hashtag with a cash prize of 100,000 NGN.
Supporting emerging and established talents remains a priority for 1xBet, which has formed partnerships with icons across different fields, including music superstar Davido, a nominee for the Best African Artiste award.
The collaboration between 1xBet and NXT Honors highlights the shared values of promoting African creativity, sports, and digital content. With anticipation building ahead of the awards, 1xBet looks forward to celebrating the accomplishments of the continent’s best talents.