Customer survey software giant Qualtrics, owned by private equity firm Silver Lake, has reached an agreement to acquire healthcare market research company Press Ganey Forsta for approximately $6.75 billion, including debt, according to a Financial Times report. The deal, expected to be officially announced later on Monday, marks a strategic move by Qualtrics to expand its footprint in the healthcare industry by integrating its advanced artificial intelligence (AI) technologies with Press Ganey’s extensive sector expertise.
The merger aims to create a powerful combination of Qualtrics’ experience management tools and Press Ganey’s healthcare analytics capabilities, enabling the development of innovative AI-driven solutions for healthcare providers and organizations. Sources familiar with the matter said the acquisition reflects both companies’ ambitions to redefine how healthcare data and patient experiences are analyzed, interpreted, and optimized.
According to the report, the deal is also expected to strengthen Press Ganey’s technology offerings amid growing competition from major tech firms such as Palantir and Oracle, which are rapidly expanding their presence in the healthcare space. By leveraging Qualtrics’ AI-driven insights, Press Ganey will be better positioned to serve hospitals, clinics, and other medical institutions seeking to improve patient care and operational efficiency through data intelligence.
Qualtrics, based in the United States, provides tools for measuring and analyzing customer, employee, product, and brand experiences across multiple sectors. Its clientele includes major corporations and institutions such as Microsoft, BMW, and the U.S. Department of Homeland Security. The acquisition of Press Ganey Forsta signals Qualtrics’ growing commitment to the healthcare sector and its intent to lead innovation through data integration and AI-powered research solutions.