Go-to-market technology company, Landbase, has announced the acquisition of Adauris, a specialist in content-driven lead generation, to enhance its inbound marketing capabilities and integrate them with its outbound automation tools. The deal comes shortly after Landbase secured $30 million in Series A funding, marking another strategic step toward dominating the GTM technology space. Adauris is renowned for its intent signal systems, which help B2B companies identify and convert high-intent leads through distributed content, reaching over 10 million impressions monthly and identifying more than 45,000 prospects daily.
Landbase CEO, Daniel Saks, described the integration as a core component of the company’s “Vibe AI” vision—a marketing software approach that enables users to set goals in plain language while intelligent systems handle execution without complex interfaces. As part of the acquisition, Adauris’ leadership team will join Landbase: former CEO Logan Underwood will lead partnerships, former COO Tina Haertel will direct inbound marketing product development, and former CTO Griffin Cook will head engineering for the inbound product line.
Underwood said the decision to join Landbase was driven by its ability to unify inbound and outbound strategies into single omni-channel campaigns, addressing a critical market gap. The Adauris team has already contributed to Landbase’s first inbound-focused tool—a LinkedIn thought leadership posting feature that allows GTM teams to publish signal-based content, track real-time buyer engagement, and strengthen market presence from a single platform.
Haertel added that the new tool helps teams publish content with purpose, connecting it directly to demand generation. Landbase plans to expand its inbound offerings with additional publishing channels, advanced engagement analytics, and automated signal-based content creation, with the goal of positioning itself as the central operating system for go-to-market operations.