Eskimi, a digital media pioneer with strong Nigerian roots, has unveiled a bold transformation in the advertising industry with its new campaign, #Don’tBeBoring#.
The company, originally a Demand-Side Platform (DSP), has evolved into a full-fledged Creative & Media Tech powerhouse. This rebranding underscores Eskimi’s focus on data-driven creativity, advanced attention metrics, and a holistic strategy to empower brands in the competitive digital landscape.
Speaking at the company’s rebranding event, Eskimi’s Group CEO, Vytautas Paukstys, highlighted the significant role of creativity in digital campaign success, stating that creative content drives 70% of performance.
He emphasized that the company’s shift goes beyond traditional technology, prioritizing engaging, data-backed creatives. Eskimi’s transition to being “DSP agnostic” allows brands to leverage its creative and measurement tools across multiple platforms, ensuring broader access to its innovative solutions.
Paukstys also unveiled Eskimi’s suite of cutting-edge tools, including the Rich Media Builder, which transforms static images into engaging creatives. He stressed the importance of capturing audience attention in an era where consumers encounter thousands of ads daily.
Data from Eskimi’s campaigns revealed that attention-driven creatives deliver 67% higher engagement, leading to increased brand recall and a 300% surge in user interaction. The company has executed nearly 20,000 campaigns in Nigeria, generating over 100 billion impressions.
Eskimi’s Chief Marketing Officer, Philip Mahler, showcased the company’s advanced AI-powered tools, such as Neurons, Lumen, and Brandlift, designed to optimize ad engagement and measure post-campaign impact.
He also introduced high-impact ad formats like fluid skins and topical placements, emphasizing the importance of creative size in enhancing attention and engagement. Mahler pointed out that traditional measurement metrics are flawed and advocated for a shift toward “attentive seconds” as a new advertising currency.
Regional Director Cornelis Ouwehand reaffirmed Eskimi’s commitment to Nigeria, where the company’s journey began. He announced a new digital advertising certification program aimed at empowering industry professionals.
Clients at the event, including Victoria Okon, praised Eskimi’s innovative approach, citing its deep understanding of the Nigerian market. The rebranding marks a new era for Eskimi, encouraging brands to embrace creativity, leverage data, and break through digital noise to achieve meaningful engagement.