Asustek Computer Inc., widely known as ASUS, has made a significant statement at the CES 2025 event in Las Vegas by showcasing its latest lineup of AI-driven innovations. The Taiwan-based technology giant, established in 1989 and recognized globally for its groundbreaking designs and high-quality products, has redefined its commitment to blending creativity, performance, and sustainability.
This year’s portfolio highlights ASUS’ transformation into a comprehensive AI leader, featuring ultraportable laptops, enterprise solutions, and compact computing systems. The products are designed to enhance user experiences and empower individuals and organizations alike, cementing ASUS’ vision of delivering “Ubiquitous AI” and “Incredible Possibilities.”
Speaking at the event, ASUS Co-CEO, Samson Hu, emphasized the company’s dedication to making AI accessible through its new Copilot+ PC series. “We’re taking our commitment to democratizing AI further by offering Copilot+ PCs that deliver exceptional value and innovation,” he stated. Microsoft’s Mark Linton added that these PCs, including the Zenbook A14 and Vivobook 14/16, are the fastest and most intelligent Windows 11 devices yet, making them ideal upgrades for users transitioning from Windows 10.
The Zenbook A14, lauded as the world’s lightest Copilot+ PC, features a cutting-edge Ceraluminum chassis and advanced AI capabilities, setting new standards in portability and efficiency. Meanwhile, the Vivobook 14/16 provides a more affordable entry into the AI computing space. In the enterprise segment, ASUS unveiled the ExpertBook B5 and ExpertCenter B900 series, equipped with Intel Core Ultra processors and sustainability-focused features like the Digital Product Passport.
ASUS also expanded its portfolio with innovative AI Mini PCs, including the Intel-powered ASUS NUC 15 Pro series and the AMD-driven ExpertCenter PN54. These compact devices offer unparalleled AI performance and modular upgradability. Alongside these, ASUS displayed peripherals, monitors, networking devices, and products from its Republic of Gamers (ROG) lineup, providing hands-on experiences at The Venetian Expo from January 6 to 9, 2025.
With a legacy spanning over three decades, ASUS continues to push technological boundaries, earning acclaim for its innovations in gaming, AI, and sustainability. The CES 2025 showcase reaffirms ASUS’ position as a leader in tech, blending cutting-edge features with a strong commitment to environmental responsibility and user empowerment.