A South African payment technology startup, NjiaPay, has secured $2.1 million in seed funding to scale its operations and expand into additional African markets as demand grows for reliable digital payment infrastructure across the continent. The latest investment comes months after the company raised $1 million in January 2025, bringing fresh momentum to its growth plans in Africa’s rapidly evolving fintech sector.
The funding round was led by European venture capital firm Newion, which focuses on backing enterprise software companies. Commenting on the investment, the Chief Executive Officer of NjiaPay, Jonatan Allback, said the partnership would play a crucial role in strengthening the company’s ability to scale its payment technology and support merchants in achieving better transaction success rates.
Founded in 2024, NjiaPay provides a payment management and routing platform that allows online businesses to integrate multiple payment providers through a single system. The software enables merchants to accept cards, mobile money and bank transfers while automatically routing each transaction through the provider most likely to complete the payment successfully, helping businesses reduce failed transactions and simplify payment management.
The company explained that many African businesses rely on several payment providers to reach customers across different markets, a process that often creates operational complexity and payment failures. NjiaPay’s platform addresses this challenge by consolidating payment data into one dashboard, allowing finance and operations teams to track and reconcile transactions across different providers and countries more efficiently.
NjiaPay emerged from the internal payment system built by the founders of the international calling platform Talk360, after Jonatan Allback and Roderick Simons experienced difficulties managing multiple payment integrations across markets. The technology later evolved into an independent startup that now serves companies including Anytime Fitness and Melon Mobile. The firm said its solution has already improved payment performance for some users, with Talk360 reporting a 25 per cent increase in checkout conversions after reducing six separate payment integrations to one through NjiaPay’s platform.