Hisense has reaffirmed its dominance in the global large screen television market, ranking number one worldwide in the 100 inch and above TV segment for three consecutive years from 2023 to 2025. According to full year 2025 shipment data released by Omdia, the company secured a 57.1 percent global shipment share in the category in 2025, consolidating its leadership position in the ultra large screen segment.
The company also maintained its number one ranking in the global Laser TV category for the seventh consecutive year, achieving a 70.3 percent market share in 2025. Industry analysts note that performance across these strategically important categories reflects both scale and technological depth, particularly at a time when consumer demand for immersive home entertainment continues to rise.
Hisense attributed its sustained leadership to long term investment in advanced display technologies, especially RGB MiniLED, which it describes as a foundational innovation in its product ecosystem. Omdia’s CES 2026 industry recap identified RGB MiniLED as a key driver of the next growth phase in the television market, with rapid expansion projected from 2026.
At CES 2026, the company showcased products including the 116UXS powered by RGB MiniLED evo, the UR8 and UR9 RGB MiniLED lineups, and the Laser Projector XR10, several of which received industry awards.
For South Africa, the global performance carries direct local implications. Hisense operates a manufacturing facility in Atlantis, producing large screen televisions and other technology products for the domestic market. The plant supports employment, skills development and industrial growth, positioning South Africa within the international consumer electronics value chain.
As demand for 100 inch plus and Laser TVs accelerates globally, consumers and retailers in the country are expected to benefit from quicker access to advanced display innovation alongside continued localisation and long term manufacturing investment.