Meta Platforms has unveiled plans to deepen e commerce integration across its social media platforms by introducing artificial intelligence driven shopping features aimed at influencing consumer decisions and increasing sales. The announcement was made at the Shoptalk 2026 conference, where the company said it would begin testing a new experience that provides users with detailed product insights and summarised reviews when they interact with ads or visit external websites through Facebook and Instagram.
The feature mirrors similar innovations introduced by Amazon, which uses generative AI to condense large volumes of customer reviews into short summaries. Meta’s version will present users with a “what people are saying” overview, alongside brand information, recommended products, and potential discounts. The experience is designed to simplify purchasing decisions while keeping users engaged within Meta’s ecosystem, reducing the need to navigate multiple platforms before completing a transaction.
In addition to product discovery, the company is upgrading its checkout system through partnerships with payment providers such as Stripe and PayPal, allowing users to complete purchases directly within the apps. Further integrations with Adyen and Shopify are also in development. Under the new system, advertisers retain control over their preferred checkout partners, while consumers can finalise purchases without leaving the platform.
Meta is also expanding its affiliate marketing tools for content creators as competition intensifies with platforms like TikTok. New partnerships will enable creators to promote products from global marketplaces including Amazon, eBay, and Temu in the United States, Mercado Libre in Latin America, and Shopee in Asia. The company added that Instagram Reels creators will soon gain access to product catalogues across multiple countries, enabling them to integrate commerce more seamlessly into content while earning commissions on sales generated through their platforms.