Tinder has introduced a new AI powered feature known as Chemistry as part of efforts to address growing user burnout and reduce what has become known as swipe fatigue among online dating users. The feature, launched last quarter by the Match Group owned platform, is designed to help users achieve more meaningful matches by shifting away from endless swiping toward more focused, AI driven interactions.
Chemistry uses artificial intelligence to understand users more deeply through guided questions and, with user consent, by analysing photos stored in their Camera Roll to gain insights into interests and personality traits. Speaking during Match Group’s fourth quarter 2026 earnings call, Chief Executive Officer Spencer Rascoff explained that the feature, currently being tested in Australia, allows users to receive a small number of carefully selected match suggestions rather than scrolling through numerous profiles with little emotional payoff.
The move comes at a time when Tinder and other dating apps are facing declining subscriber numbers, user fatigue, and reduced new sign ups. Tinder reported a five percent year on year decline in new registrations and a nine percent drop in monthly active users in the fourth quarter, although the company noted slight improvements linked to AI driven profile ordering and other experiments. Match said its broader strategy is focused on addressing Gen Z concerns around relevance, authenticity, and trust, while reducing repetitive user experiences.
Alongside Chemistry, Tinder is expanding its use of AI across the platform, including tools like Face Check, a facial verification feature that the company says has reduced interactions with bad actors by more than fifty percent. While Tinder delivered a fourth quarter earnings beat, cautious guidance has kept investors watchful. Still, the company believes that moving beyond the swipe model toward smarter, AI powered discovery could redefine digital dating, offering users fewer choices but potentially better connections.