Gizmo, a new mobile app from New York based startup Atma Sciences, is redefining interactive media by blending short form feeds with playable mini applications. Designed in a TikTok like vertical format, Gizmo allows users not just to watch content but to actively engage with it through touch, sound, text, and motion. Each creation, known as a Gizmo, functions like a small interactive experience that can be tapped, swiped, drawn on, or dragged, offering a playful alternative to passive scrolling.
Unlike traditional app development or even emerging vibe coding platforms, Gizmo removes technical barriers entirely. Users do not need coding knowledge to create content. Instead, they describe their idea in natural language using an AI prompt, and the app generates the underlying code automatically. The system also renders the visuals and ensures smooth functionality, while a mix of AI and human moderation vets content for safety. The result is an accessible creative space where digital toys such as puzzles, art, memes, and interactive stories can be built and shared with ease.
The app encourages collaboration and experimentation by allowing users to like, comment on, and remix existing Gizmos, creating a constantly evolving feed of original ideas. This approach has helped Gizmo avoid the repetition that often plagues short form platforms. The experience feels like a hybrid of social media and creative play, closer to an interactive sandbox than a video app, yet simple enough for first time users to grasp within minutes.
Despite launching quietly less than six months ago, Gizmo has seen rapid adoption. Market data shows the app has recorded around 600,000 installs, with nearly half coming from the United States. Growth accelerated sharply toward the end of last year, driven largely by word of mouth and organic discovery. Available on both iOS and Android, Gizmo reflects a broader shift toward playful, AI enabled creativity, where building digital experiences becomes as intuitive as describing an idea out loud.