Meta Platforms, the parent company of Facebook and Instagram, has announced a major shift in how video content will be handled on Facebook, revealing that all newly uploaded videos will now be classified as Reels. The move is part of the tech giant’s effort to streamline video publishing and unify its visual content ecosystem.
The update will eliminate previous length and format restrictions tied to Reels, allowing all types of videos—including short clips, long-form content, and even live broadcasts—to fall under the Reels category. Meta says the new system will simplify content management while offering users broader creative possibilities on the platform.
According to the company, previously uploaded videos will retain their original classification, but any videos posted after the rollout will be automatically tagged as Reels. Additionally, the existing “Video” tab will be renamed “Reels” as part of the interface overhaul, reflecting Meta’s growing emphasis on short-form video experiences.
Users will also be prompted to review and align their audience settings, especially if their existing Reels and feed posts have different privacy preferences. The update introduces new creative tools to help users enhance their videos, making the platform more appealing to both casual creators and professional content producers.
Meta confirmed that the changes will be rolled out gradually across user profiles and pages worldwide in the coming months. The move signals the company’s continued push to compete with TikTok and YouTube in the global video-sharing landscape by consolidating its video content strategy under the fast-growing Reels brand.