Instagram on Thursday announced a series of new features aimed at giving users more control over how their content appears and is shared. Chief among the updates is the long-awaited ability for users to rearrange the layout of posts on their profile grids, allowing for curated visual storytelling beyond the traditional chronological display. Users will also be able to upload content silently via a “quiet mode,” meaning posts can appear on profiles without notifying followers through their feeds, offering a low-pressure way to share.
Instagram says these changes are designed to ease the anxiety of posting and promote creative expression. Head of Instagram, Adam Mosseri, explained that posting can feel intimidating, especially for users worried about performance or engagement. With quiet mode, users—especially casual ones—can express themselves without pressure, and creators can experiment freely without the fear of negative metrics. This is part of a broader rethink of how engagement works on the platform.
In addition, the platform is expanding access to “trial reels,” which lets creators share videos without immediately notifying their followers, though the content remains discoverable to new audiences. Instagram reported a significant uptake in usage, with 40% of trial participants posting more frequently and 80% seeing increased reach. Alongside this, the launch of “Drafts,” a strategic support initiative for emerging creators, offers mentorship and collaborative opportunities rather than just monetary backing. Creators like Sailorr, Tyrell Hampton, and the Young Emperors are among the early partners.
On a lighter note, Instagram is introducing a new integration with Spotify, allowing users to share their current music via Instagram Notes, furthering casual, expressive interactions. Another playful addition includes a new handwriting-style font for Stories and Reels, created in collaboration with Spanish pop star RosalĂa, emphasizing personalization and creativity. Altogether, these updates mark Instagram’s shift toward more flexible and user-centric design.